The Libreria Nomade (Nomadic Bookcase) was born in 2005 out of personal necessity, as a simple NID (Non-Intentional Design). It is essentially a bookcase made from plastic orange crates but is practical, versatile, coloured, transportable and infinite.In 2009 the first individually branded model was created in order to participate in the "Il Sesto Dito", an exhibition showcased during the G8 Environment Ministers Meeting 2009 in Syracuse, Italy.
The point in question is:can a logo go further than NID and transform some plastic crates into a design product?